Case Study: Simons boosts engagement and revenue with Bambuser Shoppable Video

Simons boosts homepage revenue 1015% with Bambuser

Simons, a Canadian fashion brand, faced the challenge of having its highly engaging social media video content live entirely off-site, creating a disconnect between inspiration and the transactional experience on its e-commerce website. The goal was to integrate this social storytelling on-site to enhance the user journey and support conversion without compromising site performance, leading them to partner with Bambuser for a shoppable video solution.

Bambuser's solution enabled Simons to strategically repurpose its social videos into shoppable content placed across the customer journey, from the homepage to product pages. This allowed for direct product tagging within videos, shortening the path to purchase. The results were immediate and significant; a homepage video block saw a 628% increase in clicks and a 1015% increase in revenue generated, demonstrating Bambuser's impact on driving higher engagement and conversion.

Simons