Case Study: Season 2 boosts Black Friday and Cyber Monday sales with Bambuser Video Commerce

Season 2 boosts Luxury Live Shopping with Bambuser, driving 68% replay views

Season 2, a leading luxury resale company, faced the challenge of reaching customers at home during the pandemic in a way that aligned with their values, moving away from unsustainable social media streams. They needed to humanize the digital shopping experience and own their customer journey and data. They turned to Bambuser's Live Shopping and Video Commerce services to address this.

Using Bambuser's Social Multistreaming feature, Season 2 was able to broadcast simultaneously to their own ecommerce site and social platforms like Instagram and Facebook. This solution significantly improved their Customer Acquisition Cost (CAC) and allowed them to host highly successful multi-location live shows, such as over 24 hours of streaming during Black Friday and Cyber Monday, with 68% of views coming from on-demand replays.

Season 2