Case Study: Peach achieves scalable, revenue-driving livestream shopping with Bambuser

Retailer Peach Moved From Offline Events to Livestream Shoppin

Peach, a social commerce fashion brand known for in-person pop-up shopping experiences, faced the sudden loss of live events when COVID-19 shut doors and needed an elevated digital approach. To recreate the feeling of in-person shopping online, Peach adopted Bambuser’s One-to-Many Live Video Shopping solution to bring their events to a virtual audience.

Bambuser worked with Peach to produce a 45-minute invite-only Winter 2020 fashion show with live hosts, real-time interaction, and in-house production supported by Bambuser senior producers. The event drew nearly 300 attendees, delivered a 14.8% add-to-cart rate and nearly $27,000 in revenue during the stream, and posting a shoppable recording on Peach’s site boosted profits by another 25%, demonstrating Bambuser’s impact on scale and ongoing sales.

Peach

Janet Kraus

Chief Executive Officer