Case Study: Printemps boosts live shopping engagement and sales with Bambuser Video Commerce

Printemps boosts add-to-cart clicks by 50% with Bambuser

Printemps, an iconic French department store, sought to humanize its ecommerce and stay ahead of the curve by building an innovative Live Shopping channel. The brand partnered with Bambuser, selecting their Social Commerce solution to be the centerpiece of its omnichannel strategy and connect its famous personal shoppers with a new, younger audience.

Bambuser implemented a comprehensive Video Commerce platform featuring live streaming, social media broadcasting, and seamless ecommerce integration. This solution enabled Printemps to host regular, professional events that resulted in a +65% growth in viewers, an 88% growth in engagement, and a +50% growth in add-to-cart clicks, creating a strong new revenue stream for the brand.

Printemps