Case Study: Who What Wear drives high engagement and new advertising revenue with Bambuser Live Video Shopping

Premier Fashion Publisher Who What Wear launches Live Video Shopping 
 with Advertising Partners

Who What Wear, the premier fashion publisher, needed a way to evolve contextualized commerce and give advertisers a direct, brand-safe path to reach its influential shopping audience. To solve that challenge they partnered with Bambuser and embedded Bambuser’s Live Video Shopping solution (One-to-Many) into Who What Wear’s site and advertiser ecosystems.

Bambuser delivered a white‑label livestreaming experience plus analytics via the Bambuser Dashboard, enabling simultaneous distribution across sites and social, live chat with hosts, and a full-service offering for advertisers. The results were strong: a flagship show drew 18,600+ viewers and 4,000+ comments/likes with a 21.5% engagement rate, 75% mobile viewers, 10+ minutes average viewing time (an 86% increase vs. traditional e‑com), and a 24% purchase rate with 200+ purchases (about 5 purchases/min) generating tens of thousands of dollars — validating Bambuser as a new revenue channel for Who What Wear’s advertisers.

Who What Wear

Nicole Shoohed

Director