Case Study: Pai Skincare achieves a 17% conversion rate with Bambuser Live Shopping

Pai achieves 17% conversion rate with Bambuser

Pai Skincare, a provider of certified natural skincare products, sought to deliver personalized advice to its growing global audience and create a new, engaging e-commerce revenue channel. They partnered with Bambuser and its Live Shopping platform to meet these goals.

Bambuser's solution involved a dedicated Live Shopping page, regular live events hosted by in-house experts, and the use of shoppable video snippets on product pages. This strategy resulted in a remarkable 17% conversion rate from live shopping, which generated 10% of the brand's total e-commerce revenue in 2021. Bambuser also helped Pai achieve a 148% increase in live shopping viewers and a significant uplift in sales.

Pai