Case Study: Mint Velvet achieves higher conversion and engagement with Bambuser video commerce

Mint Velvet - Customer Case Study

Mint Velvet, the British womenswear brand known for “Relaxed Glamour,” wanted to make its in-store personal styling experience more accessible to customers beyond its boutiques. To bridge the gap between high-touch in-store service and online shopping, the company turned to Bambuser’s video commerce and live shopping platform.

With Bambuser, Mint Velvet launched live shopping shows that featured stylists, guest hosts, real-time Q&A, and shoppable product demonstrations, supported by Bambuser’s dashboard and Floating Action Button to drive traffic. The results were strong: Mint Velvet reported a conversion rate 7% higher than the fashion industry average and average watch time 7.5 minutes longer than the industry benchmark, while also improving engagement and planning to expand into digital clienteling.

Mint Velvet