Case Study: Matas achieves rapid live-shopping launch and increased customer engagement with Bambuser

Matas Improves Brand Image with Busy Live Shopping Schedule

Matas, one of Denmark’s largest beauty and skincare marketplaces with more than 250 stores, faced the challenge of maintaining expert customer dialogue when COVID‑19 closed in‑store visits. To keep educating and engaging customers online they partnered with Bambuser to launch Matas LIVE, using Bambuser’s live video shopping solution to bring expert advice and inspiration to Matas.dk.

Bambuser’s platform was implemented within 10 days, enabling twice‑weekly live shows produced by Matas’ editorial team, integration of recorded lives on product pages, and interactive watch‑time and engagement tracking. The result: strong viewer engagement and ongoing additional views after premieres, high‑profile guests requesting appearances, and product launches that exceeded expectations — all delivered through Bambuser’s live video shopping solution.

Matas

Janne Andersen

Head of Digital Business Development