Case Study: LUISAVIAROMA achieves faster launches and higher luxury conversions with Bambuser Live Video Shopping

Luisaviaroma Unites Fashion Week and Technology With Live Video Shopping

LUISAVIAROMA, a heritage luxury retailer known for runway-ready selections and high average order values, needed new digital ways to connect with discerning customers and shorten the traditionally long conversion funnel for premium purchases. To deliver a premium, interactive shopping experience during Fashion Week and other launches, LUISAVIAROMA partnered with Bambuser to use Live Video Shopping.

Bambuser integrated its Live Video Shopping platform with LUISAVIAROMA’s ecommerce in a few days and powered shoppable live streams (available in eight currencies and multiple languages) for Fashion Week activations and product launches. The solution let viewers ask questions about fit, color and styling in real time, increasing trust and confidence, shortening decision times and driving more sales and shorter lead times for the retailer.

Luisaviaroma

Nicola Antonelli

CMO