Case Study: KANAL 75 boosts audience engagement with Bambuser

Kanal 75 - Customer Case Study

Kanal 75, a media company focused on Swedish trotting and betting content, wanted an easy way to give audiences direct access to expert insights from top riders. Working with Bambuser, they used the Bambuser app to capture mobile live video and share daily updates from selected high-profile trotting riders.

Bambuser’s videos were programmatically fetched via API and published on ATG.se, creating a cost-effective, scalable content stream. The result was strong engagement, with Björn Goop averaging about 26,000 views per video and 7.5 minutes of viewer engagement per session, while Kanal 75 generated hundreds of thousands of views each month with very limited investment.

KANAL 75

Petri Johansson

Online Managing Director