Case Study: Baycrew’s boosts live shopping sales and engagement with Bambuser Social Commerce

Japanese Lifestyle Brand Baycrew’s Switches to Bambuser

Baycrew’s, a leading Japanese lifestyle brand with nearly 500 stores and a large ecommerce presence, wanted to adopt live shopping but had issues with a previous provider. The site loaded slowly because of large cookies, and the setup didn’t fit Baycrew’s preferred high-end filming style with professional equipment. They turned to Bambuser’s Social Commerce for a faster, simpler, and more flexible live shopping solution.

Bambuser embedded Social Commerce into Baycrew’s site in just two weeks, improving load times and enabling professional-looking live events with a setup that also worked well using a smartphone and tripod. The results were strong: Social Commerce drove 19% of company-wide sales on days it ran, versus 5% with the previous solution, with a 22% conversion rate, 14-minute average viewing time, and 38,650 orders from February to August 2022. Baycrew’s also used Bambuser’s dashboard and Google Analytics to track performance and refine its live shopping strategy.

Baycrew’s

Yukiko Ikeda

Baycrew’s