Case Study: L’Erbolario achieves 42% ROI after two live shows with Bambuser

Italian Beauty Brand Hits 42% ROI with Two Livestreams

L’Erbolario, a leading Italian plant-based cosmetics brand, wanted a stronger way to connect with customers as the pandemic pushed more of its relationships online. After finding that Instagram Live was too limited for showcasing products and engaging shoppers, the company turned to Bambuser’s Social Commerce platform to create a more interactive livestream shopping experience.

Bambuser helped L’Erbolario quickly embed Social Commerce into its site and launch its first shows with a simple smartphone-and-ring-light setup, while also advising on hosts, scheduling, and livestream strategy. Within its first two live shows, L’Erbolario attracted over 7,100 visitors, generated more than 780 purchases, and produced €11.5k in profit above the annual platform cost, resulting in a 42.28% ROI.

L’Erbolario

Luigi Bergamaschi