Case Study: HUGO BOSS boosts engagement and launches live shopping success with Bambuser

HUGO BOSS | Soft Launch to Milan Fashion Week in Two Livestreams

Hugo Boss sought to make its mark in the rapidly growing live shopping space. The brand needed a solution that would embody its high-end aesthetic while providing a highly engaging, social media-like experience directly within its own e-commerce environment.

The brand implemented Bambuser's One-to-Many live shopping solution. After a successful soft-launch stream in Germany that achieved a very high engagement rate and revealed a dedicated audience, Hugo Boss quickly scaled to a global event from 13 local sites. The solution was noted for its simple setup and seamless integration. Bambuser enabled the brand to host authentic shows, deeply engage its audience for over 15 minutes on average, and generate significant revenue, which immediately encouraged a full roll-out plan across all its brands.

Hugo Boss

Maryam Ghahremani

Hugo Boss