Case Study: Wayke shortens the car buying journey with Bambuser video commerce

How Wayke is Shortening the Online Car Buying Journey with Video Commerce

Wayke, a leading digital marketplace for buying and selling cars in Sweden, faced the challenge of scaling its safe, personalized, and in-depth customer guidance for a high-ticket purchase. They partnered with Bambuser to implement a video commerce solution to make complex automotive information more accessible and digestible for their audience.

Using Bambuser's live video commerce platform, Wayke created engaging live shows featuring new cars with expert hosts. This solution led to an impressive 16-minute average viewing time and an 18% live chat engagement rate. For Bambuser, the results included a significantly shortened buying journey for viewers, increased demand from car brands to be featured, and a strategy to repurpose content to drive long-term revenue.

Wayke

Sofia Forsling

Deputy CEO