Case Study: Aime boosts engagement and sales with Bambuser video commerce

How Top Skincare Brand Aime Found the Right Formula with Video Commerce

Aime, a pioneering French nutricosmetic skincare brand, needed a better way to stay connected with its community beyond social media, educate customers about its innovative beauty supplements, and help shoppers choose the right products for their skin concerns. To address these challenges, Aime turned to Bambuser and its video commerce platform, including One-to-Many live and shoppable video features.

With Bambuser, Aime launched live shopping shows and repurposed short-form social videos as shoppable content on its website, creating more engaging, educational shopping experiences across channels. The results included stronger customer engagement, increased sales, improved website metrics, and better conversion from product page videos, with Aime reporting significant views and effective content amplification from reused social content.

Aime

Mathilde Lacombe

CEO and Co-Founder