Case Study: Elkjøp achieves 30%+ conversion and unlocks a new revenue stream with Bambuser's One-to-One Live Shopping

How the largest electronics retailer in the Nordics unlocked a new revenue stream with Bambuser's industry-defining One-to-One Live Shopping platform

Elkjøp, the largest electronics retailer in the Nordics, faced a sharp drop in store footfall during the pandemic and needed a way to recapture lost revenue. To address this, Elkjøp implemented Bambuser’s One-to-One shoppable video calling platform — a site-embedded Live Shopping solution that was launched on Elkjøp’s site in just two weeks.

Bambuser’s One-to-One enabled live, shoppable video calls and led Elkjøp to create dedicated in-store Live Shopping Booths and staff training programs; after one year the program drove 3,000+ calls per week, a 30%+ conversion rate (about 10x traditional e‑commerce), a $470 average order value, 80% customer call satisfaction, 100+ staff trained and adoption across 8 stores. Bambuser’s solution became a significant new revenue stream for Elkjøp, improving conversions, reducing returns and increasing customer loyalty.

Elkjøp

Morten Schwartzmann

Elkjøp