Case Study: Musti Group builds stronger customer engagement with Bambuser video commerce

How Musti Group Built Tail-Wagging Customer Connections with Video Commerce

Musti Group, a leading pet care brand in the Nordics, needed a way to keep connecting with pet owners during COVID-19 and beyond while still delivering expert advice and reassurance from a distance. They turned to Bambuser’s video commerce platform to extend the in-store experience online and strengthen customer engagement and loyalty.

With Bambuser, Musti Group launched live video shows, digital lectures, masterclasses, and one-to-one virtual consultations through its “book an expert” service, using features like virtual try-on and cobrowsing. The results included strong customer engagement, ongoing sales from live shows and consultations, additional revenue from booking fees, and a notable boost in employee participation, helping Musti Group build lasting customer connections and a sense of community.

Musti Group

Sofia Brusebäck

Head of Omni eCom