Case Study: Guerlain Canada boosts ecommerce revenue with Bambuser video commerce

Guerlain Canada boosts Guerlain.com revenue by 10% with Bambuser

Guerlain Canada sought to provide a more personalized and inspirational ecommerce experience that could replicate the positive interactions clients had with in-store experts. Their challenge was to bridge the gap between desirability and conversion on their website by moving beyond a standard transactional browsing experience. To address this, they turned to Bambuser for a video commerce solution.

Bambuser's solution involved creating the Expert Circle, a team of advisors who brought their product knowledge and personalized approach to live video sessions on Guerlain.com. This strategy successfully increased brand trust and purchase confidence. The implementation led to a significant measurable impact, with video commerce contributing a 10% increase in ecommerce revenue and achieving 53% year-on-year growth for Guerlain Canada.

Guerlain Canada