Case Study: Kappahl boosts engagement and reduces returns with Bambuser video commerce

From social media to powerful e-com Kappahl’s journey into video commerce

Kappahl, a leading Swedish fashion retailer, sought to enhance their online customer experience by moving beyond static images to better showcase their clothing's functionality and build stronger audience relationships. They turned to Bambuser to implement a video commerce solution, aiming to guide customers and reduce the limitations of their existing social media streams.

By utilizing the Bambuser platform, Kappahl integrated live and shoppable videos directly into their e-commerce site. This solution allowed them to dynamically present products, host content on product pages, and interact with viewers via live chat. The results were significant, including a 30% higher average order value from live shows, a 136% increase in sales after implementing a miniplayer, and a notable reduction in product return rates.

Kappahl

Ida Augustsson

Social Commerce Coordinator