Case Study: Stockmann drives higher engagement and revenue with Bambuser video commerce

From Pandemic Innovation to the Lasting Value of Video Commerce

Stockmann, a leading Nordic retailer, sought to maintain customer engagement and inspire mindful purchases during the pandemic. To address this challenge, the company partnered with the vendor Bambuser to launch an innovative live video commerce initiative called Stockmann Live.

Bambuser's live shopping solution enabled Stockmann to host regular broadcasts featuring trusted influencers and internal talent. This strategy fostered a deeper connection with viewers, driving a 32% year-over-year increase in viewership and an average viewing time of over 12 minutes. The initiative contributed 2.5% of Stockmann's total ecommerce revenue and achieved an impressive Emotional Value Index score of +85, successfully linking online engagement to in-store traffic.

Stockmann

Anna Aristo

Global Marketing Manager