Case Study: FIT DTech boosts live shopping engagement with Bambuser

FIT DTech Pushes Fashion Boundaries with Live Shopping Launch

The Fashion Institute of Technology (FIT) DTech sought to explore the next generation of retail and maintain a pioneering standpoint in fashion education. Their challenge was to find an innovative way to engage audiences and showcase student designer collections. They turned to Bambuser and its Live Video Shopping service to experiment with this emerging technology.

Bambuser's solution was a live shopping show premiering seven emerging designer collections. The event featured live interviews and the ability to purchase made-to-order items, creating a rich, emotional impact. The results were highly successful, with over 500 viewers watching for an impressive 20 minutes on average and an engagement rate of over 60%. Based on this success, FIT DTech is planning future live shopping events with Bambuser to further explore this technology for both commerce and education.

FIT DTech

Michael Ferraro

Executive Director