Case Study: Estée Lauder achieves up to 500% higher purchase rates with Bambuser One-to-Many

Estée Lauder shifts live distribution on Social Media to Bambuser One-to-Many leading to improved purchase rates

Estée Lauder sought to better engage the tech-savvy Japanese market by moving beyond simple social media livestreaming to a more robust Live Video Shopping platform. They partnered with Bambuser, choosing its One-to-Many solution to transform the shopping experience on their official website for their extensive customer base.

Bambuser implemented its One-to-Many platform and provided comprehensive support, from onboarding to strategic advice on promoting shows and using beauty advisors as hosts. This solution delivered immediate and significant results for Estée Lauder. The first live show attracted over 8,000 viewers, a tenfold increase over their social media average, and generated a purchase rate up to 500% higher than before, cementing Bambuser's role in elevating their e-commerce experience.

Estee Lauder

Kana Yamada

Senior Consumer Marketing Manager