Case Study: Divani.Store boosts global reach and conversions with Bambuser video commerce

Divani.store boosts global reach with Bambuser, driving 51% livestream conversion

Italian furniture brand Divani.Store faced challenges conveying the craftsmanship and customization of its products through traditional digital channels, leaving key selling points overlooked and limiting sales potential. To address this, they partnered with vendor Bambuser to adopt a Video Commerce strategy.

Bambuser's solution included Live Shopping sessions, Shoppable Videos on product pages, and the use of their Dubbing feature and Floating Action Button. The results were significant, with Live Shopping achieving a 51% conversion rate and an 8-minute average watch time. PDP bounce rates dropped by 40%, and the Dubbing feature successfully helped expand their global business into new markets like France and Germany.

Divani.store