Case Study: DICK'S Sporting Goods doubles conversions and drives 207% traffic with Bambuser

DICK’S Sporting Goods Doubles Conversion Goal with Bambuser

Dick's Sporting Goods, the leading omnichannel retailer for athletes and outdoor enthusiasts in the U.S., wanted to enter Video Commerce with a holiday‑themed Live Shopping event but faced a tight four‑week timeline and clear KPIs to drive site traffic, reach ecommerce conversion rates, and boost engagement. They partnered with Bambuser, deploying the One‑to‑Many Live Shopping solution and Bambuser Plus professional services for content strategy, production, and host coaching.

Bambuser delivered end‑to‑end production and marketing support — from host training and scripted, conversational segments to on‑site One‑to‑Many embedding, paid promotion, and repurposing segments into evergreen shoppable videos — plus local production resources. The November livestream (42 minutes, 68 products) drove 207% of the traffic goal and 2.5x the conversion goal (about 1 in 10 viewers purchased), with strong engagement (≈3.4K users, 25.6K likes, 2.1K comments, 421 add‑to‑cart actions).

Dick's Sporting Goods

Mario Nicolia

Manager, Corporate Strategy