Case Study: Decathlon achieves higher conversion with Bambuser’s virtual shopping experience

Decathlon achieves 45% conversion with Bambuser's Visio Store

Decathlon, a major sporting goods retailer, faced the challenge of replicating its in-store expert guidance for complex, high-value products in an online shopping environment. To address this, they partnered with Bambuser to implement a solution using its video consultation service.

The solution was the Visio Store, a free, appointment-based service where customers connect via live video with product specialists in a dedicated showroom. Using Bambuser, Decathlon achieved a 45% conversion rate, a Net Promoter Score of 100, and an average order value of €2,300, proving the scalable power of human connection in e-commerce.

Decathlon