Case Study: CUPRA boosts engagement and shortens the sales funnel with Bambuser Live Video Shopping

CUPRA and Wayke Introduce the Auto Industry to Live Shopping

CUPRA, the high-performance brand within Volkswagen Group, wanted to reach a broader online audience and explore a new way to engage potential buyers in the automotive space. To do that, CUPRA worked with Wayke and Bambuser to launch Live Video Shopping using Bambuser’s One-to-Many product.

Bambuser integrated One-to-Many into Wayke’s website and helped tailor the experience to CUPRA’s branding. The first livestream drew more than 2,000 viewers and achieved a 23% engagement rate, helping shorten the sales funnel by letting customers ask questions, browse products, and move closer to purchase in real time.

CUPRA

Sofia Forsling

Head of Partnership