Case Study: Buttonscarves achieves sold-out launches and a devoted live-shopping audience with Bambuser

Buttonscarves Use Live Video Shopping to Stand Out From the Crowd

Buttonscarves is an Indonesian fashion retailer specializing in headscarves and Muslim wear that needed a way to stand out in a crowded, fast-growing market. To pioneer a new shopping experience in Indonesia, Buttonscarves adopted Bambuser’s One-to-Many live video shopping technology to run regular live shopping events and improve online customer engagement.

Using Bambuser, Buttonscarves hosts weekly streams—often led by the founders—where they launch new products exclusively on the live broadcast, model items, and answer viewers’ questions in real time. The Bambuser-powered solution has built a devoted audience with hundreds of concurrent viewers, enabled real-time order tracking from streams, and driven measurable results such as rapid sell-outs of new items and profitable weekly events.

Buttonscarves

Tasha Fitri Amalia

Digital Marketing Specialist