Case Study: BRAX boosts engagement and sales with Bambuser Live Shopping and Shoppable Video

BRAX boosts click-to-view rates to 87% with Bambuser

BRAX, a German clothing brand with over 125 years of heritage, wanted to find a more engaging and informative way to present its products online to meet modern consumer expectations. The brand was drawn to Video Commerce as a solution to realistically showcase product fit and movement, a challenge static imagery could not overcome. To address this, they partnered with Bambuser to launch their own Live Shopping channel.

Bambuser's solution enabled BRAX to produce high-value, shoppable live shows. The implementation allowed the brand to seamlessly integrate video recordings onto product pages, letting customers jump to specific product moments. This strategy delivered incredible results for BRAX, including an 87% click-to-view rate and a 27% product click-through rate from views, significantly boosting engagement and outperforming the previous year's metrics.

BRAX