Case Study: Gerry Weber boosts customer loyalty and sales with Bambuser video commerce

Boosting Customer Loyalty in Fashion Through Video Commerce

Gerry Weber, a renowned German fashion retailer, needed a way to stay connected with customers and improve the online shopping experience when COVID-19 closed physical stores. The brand began experimenting with live video commerce in late 2020 and later partnered with Bambuser to bring a more modern, seamless video commerce solution to its e-commerce experience.

With Bambuser’s live shopping platform, Gerry Weber now hosts video commerce events twice a month, using interactive live chats, styling demos, and tailored content to engage different target groups. The result has been stronger customer loyalty, a dedicated fan base, and consistently high viewing times, while Bambuser helped turn video commerce into a successful sales channel and a source of actionable customer feedback.

Gerry Weber

Verena Kleinohl

Director Marketing & Brand Communication