Case Study: Bloomingdale's achieves 477% ROI with Bambuser Plus Live Shopping

Bloomingdale boosts livestream ROI 477% with Bambuser

Bloomingdale's, a major luxury retail brand, wanted to create a groundbreaking shoppable livestream event to celebrate its 150th anniversary and kick off New York Fashion Week. The challenge was to produce a high-end, large-scale red carpet event that would engage viewers and drive sales. They partnered with vendor Bambuser and used their Social Commerce service to bring this vision to life.

Bambuser provided a comprehensive solution through its Bambuser Plus service, handling creative direction, set design, and production. They utilized a multi-camera RTMP setup to ensure a seamless broadcast and created live-edited visuals to cover transitions. This approach resulted in Bloomingdale's highest-ever performing livestream, achieving an 11-minute average view time, over 5,000 likes, and a remarkable 477% ROI for the vendor Bambuser.

Bloomingdale