Case Study: Associated Press delivers faster live news video with Bambuser

Associated Press - Customer Case Study

The Associated Press, a multinational news agency with global reach, needed a faster way for reporters to capture and share urgent live video from the field. Using Bambuser’s app, AP could stream directly from a journalist’s phone over the local cellular network, helping the organization respond instantly to breaking news.

Bambuser enabled AP to go live from any employee’s phone and deliver first video to its newsroom in London faster than before. In one notable example, AP’s New Year’s Eve 2015 live stream from Dubai’s hotel fire became the lead story for 40+ broadcasters, including BBC News, MSNBC, Sky News Arabia, Al Jazeera, and Fox News, showing the significant reach and impact of Bambuser’s solution.

Associated Press

Derl McCrudden

Head of International Video News