Case Study: Morning Brew achieves streamlined onboarding, actionable HR analytics, and improved work-life balance with BambooHR

How Morning Brew uses BambooHR to improve their onboarding experience, track valuable data, and support work-life balance—all while growing their business

Morning Brew, a New York–based media company founded in 2015, grew from 18 to over 300 employees while reaching billions through newsletters, podcasts, and events. As they scaled, the people team faced major pain points: no HRIS to store historical data, no system for managing PTO, and manual, outdated onboarding processes that couldn’t support remote hires.

By implementing BambooHR for onboarding, reporting, PTO, and employee records, Morning Brew automated onboarding, ran compensation and demographic analyses, audited unlimited PTO usage, and created job leveling and engagement hubs for remote staff. The platform freed HR to focus on DEI programs and events, helped identify remote clusters for meetups, and delivered strong outcomes—100% retention within the HR team, work-life balance satisfaction over 80%, and scalable people operations to support continued growth.

Morning Brew

Kate Noel

SVP Head of People Operations