Case Study: Wistia achieves streamlined HR processes and strategic focus with BambooHR

How BambooHR frees Wistia to focus on long-term strategic priorities

Wistia, a Cambridge-based video marketing technology company with about 100–350 employees, faced typical SMB HR challenges: managing rapid growth, planning for the future, and keeping growing volumes of employee data and documents organized with a very small HR team. Jane Jaxon, VP of People Operations—who had used BambooHR at two previous employers—found reassurance in a familiar HRIS as Wistia prepared for one of its biggest hiring years.

Wistia implemented BambooHR (employee database, onboarding, reporting and analytics, PTO, and mobile app) to centralize records, automate administrative tasks, and enable self-service and customizable access. The outcome: HR reclaimed time for strategic work, handled recruiting spikes smoothly, streamlined onboarding, improved data integrity and reporting tied to engagement and retention, and benefited from ongoing product improvements.

Wistia

Jane Jaxon

Vice President of People Operations