Case Study: Swanson Russell achieves data-driven HR decisions and 200+ hours saved on compensation planning with BambooHR

How BambooHR® empowers Swanson Russell to make strategic decisions and compare with confidence using powerful data from BambooHR® Benchmarking

Swanson Russell is a Lincoln, NE–based full-service advertising agency (101–350 employees) that serves outdoor brands. They struggled with costly, non–industry-specific compensation surveys, fragmented HR systems, and time-consuming spreadsheet-based compensation planning that risked errors and took weeks to manage.

By adopting BambooHR — including integrated Benchmarking, payroll, and benefits — Swanson Russell consolidated HR data, validated decisions with like-company benchmarks, and eliminated system blending. The agency regained over two weeks of time previously spent on spreadsheets and saved more than 200 hours on compensation planning while gaining affordable, synchronized payroll and benefits and clearer reporting for leadership.

Swanson Russell​

Amber Mencl

Vice President & Director of Human Resources