Case Study: Airtel Business achieves 2X revenue growth with BambooBox ABM strategy

Airtel Business grows revenue 2X with BambooBox

Airtel Business, India's leading secure connectivity and technology communications solutions provider, faced challenges with its complex martech ecosystem and a traditional lead-based targeting approach. This created a lack of visibility into large enterprise accounts and prevented effective engagement with all key stakeholders. To improve cross-selling and position itself as a technology partner, Airtel Business partnered with vendor BambooBox for a more efficient go-to-market strategy.

BambooBox implemented an account-based marketing (ABM) strategy for Airtel Business, focusing on intent-based targeting and personalized, industry-specific messaging. This solution integrated scattered data to provide a unified view of accounts and buyer intent, enabling more coordinated efforts between sales and marketing. The results achieved through BambooBox included a 2x revenue growth versus target and a 25% digital revenue contribution.

Airtel Business