Bamboo Rose
10 Case Studies
A Bamboo Rose Case Study
American Eagle Outfitters is a global, multi‑brand specialty retailer (≈$3.5B revenue, 1,000+ stores, 500 suppliers in 29 countries) known for on‑trend apparel and denim. Facing rapid growth and the need to continuously refresh assortments for millennials and Gen Z, the company struggled with fragmented legacy systems, spreadsheets and email-based workflows across design, sourcing, merchandising and logistics — limiting visibility into product, production and financial commitments.
American Eagle implemented Bamboo Rose Marketplace & Trade solutions to unify product lifecycle, sourcing and order management without a disruptive rip‑and‑replace. The platform centralized collaboration with vendors, automated order creation and shipping documentation, and replaced eight legacy systems transparently. Results included three weeks removed from the design cycle (each week roughly $2M in savings), a 95% reduction in invoice‑processing cost, eight days earlier factory‑readiness visibility, attainment of C‑TPAT Tier III and the ability to scale to $3.52B in sales without a proportionate increase in sourcing staff.
Laura Weil
Chief Financial Officer