Case Study: Adidas achieves real-time trend responsiveness and higher full-margin sales with Bamboo Rose Marketplace

Adidas - Customer Case Study

Adidas, a global leader in athletic apparel, footwear and equipment, faced a major challenge bringing new styles to market quickly across more than 150 diverse markets. Long product lead times (often up to 18 months), manual spreadsheet-driven processes, limited collaboration with retailers and market-specific preferences made it difficult to react to fast-moving trends and optimize assortments by market.

Adidas implemented the Bamboo Rose Marketplace to create a visual, social and collaborative community of designers, merchants, retailers and suppliers. Using digital showrooms and real-time feedback, teams can postpone finalization, adjust designs and rebalance orders on the fly. The result: faster product turns, fewer costly physical buying trips, better assortment alignment and increased sales at full margin for Adidas’ NEO collections across global markets.

Adidas