Case Study: Rubber4Roofs boosts traffic and revenue with Bamboo Nine

Rubber4Roofs boosts traffic 80% and revenue 36% with Bamboo Nine

Rubber4Roofs, a family-run supplier of roofing systems and materials, faced high competition and needed to expand sales at a low cost while maintaining a strong return on ad spend. The company partnered with digital marketing agency Bamboo Nine to manage its paid media campaigns with the goal of increasing revenue by 20% year-over-year.

Bamboo Nine implemented a targeted solution using Google Ads, restructuring search campaigns into single keyword ad groups (SKAGs) and utilizing responsive search ads. They also created a smart shopping campaign for bestselling products and standard shopping campaigns for lower-performing items. The results were significant, with traffic increasing by 80% and revenue growing by 36% in the first half of 2020, while achieving a ROAS of 7.9. For the entire year, despite pandemic-related pauses, Bamboo Nine helped reduce the client's paid media spend by 51%.

Rubber4Roofs