Case Study: City Fertility boosts conversions by 312% with Bamboo Nine's paid search strategy

City Fertility boosts clicks 48% and cuts CPA 73% with Bamboo Nine

City Fertility, a leading IVF clinic group with over 20 years of experience, partnered with the marketing agency Bamboo Nine. Their challenge was to improve their digital marketing performance in a competitive marketplace to better reach patients seeking fertility treatments.

Bamboo Nine implemented a highly structured paid search strategy, utilizing segmented campaigns and granular ad groups to improve Quality Scores and Ad Rank. This data-driven approach by Bamboo Nine led to significant results: a 48% increase in clicks, a 568% improvement in click-through rate, and a 312% boost in conversions. Most notably, the cost per acquisition was reduced by 73%, from £261 to £71, delivering a much lower cost-per-lead.

City Fertility