Case Study: Lin Health boosts media visibility and top-tier coverage with BAM

Lin Health boosts top-tier coverage by 26% with BAM

Lin Health, an online chronic pain treatment company, faced the challenge of launching with no media presence. They needed to overcome skepticism and educate both potential users and practitioners on their new, research-based approach to pain management. The company engaged vendor BAM for media relations and a media messaging workshop to address this.

BAM's solution leveraged the credibility of Lin Health's clinical team, targeting consumer outlets with educational advice from PhDs and peer-reviewed research. This strategy successfully secured high-profile features in publications like Men's Health and Forbes. BAM exceeded its media placement goals by 66%, increasing Lin Health's top-tier coverage by 26% and its market share of voice by 10%.

Lin Health