Case Study: Jobox boosts brand awareness and thought leadership with BAM

Jobox exceeds media KPIs by 160% with BAM

Jobox, a software company providing an AI-based infrastructure for home service marketplaces, faced the challenge of building brand awareness within the niche locksmithing industry. The home services sector has been slow to adopt technology, so Jobox needed to elevate its visibility to founders, competitors, professionals, and the public. They engaged the vendor BAM for a PR campaign to launch the company out of stealth, elevate the CEO as a thought leader, and highlight user testimonials.

BAM launched the campaign with Jobox's $42M Series B funding announcement, securing 11 initial coverages. The solution included positioning the CEO as an expert contributor in Fast Company and securing user profile stories in Insider. BAM exceeded media relations KPIs by 160%, achieving over 20 placements and reaching more than 270 million unique monthly viewers. They also secured 24 backlinks, significantly boosting the brand's visibility and user inquiries.

Jobox