Case Study: Embark boosts brand visibility and preference with BAM

Embark earns nearly 2.8B impressions with BAM

Embark, a company focused on improving canine life through science and technology, wanted to amplify its brand awareness and preference for its new products launching in 2022. Their challenge was to strengthen their position as the leading dog genetics brand by gaining visibility for key spokespeople and identifying compelling customer stories. They partnered with vendor BAM for media relations and media training services to achieve these goals.

BAM implemented an aggressive media strategy that leveraged new product launches to secure positive coverage in the form of reviews, roundups, and user stories. This approach resulted in nearly 100 media placements in top-tier outlets in 2022. BAM exceeded the media relations KPIs by 250% and generated nearly 2.8 billion impressions for Embark, significantly elevating the brand's profile.

Embark