Case Study: BroadReach Group builds health equity authority and earns media coverage with BAM

BroadReach Group secures 6 placements and 12 million potential reach with BAM

BroadReach Group, a company that works with payers and providers to implement AI-enabled health solutions, needed to tap into a new market but lacked the news moments and data to tell its story. Their goal was to capture the attention of potential partners and establish themselves as experts on health equity. To meet this challenge, they engaged BAM for media relations and content development services.

BAM created and deployed a survey to healthcare executives and used the data to produce a comprehensive report. They then drafted a press release and pitched the media, securing coverage in key industry outlets. As a result of BAM's work, BroadReach received six pieces of coverage, reached a potential audience of 12 million people, and saw over 300 clicks to its website.

BroadReach Group