Case Study: Diehl Auto Group grows dealerships and brand reach with BAM Advertising

Diehl Auto Group adds 14 dealerships and $1B in revenue with BAM Advertising

Diehl Auto Group, a multi-county automotive dealership, faced the challenge of establishing a strong and resonant brand identity to support its significant growth. The company partnered with BAM Advertising, a full-service marketing agency, to develop a targeted brand strategy and implement TV advertising.

BAM Advertising developed a messaging strategy that centered on the personal story and driven personality of owner Corina Diehl, which resonated strongly with female customers. This solution successfully established Diehl as a dominant brand in its region. The measurable results for Diehl Auto Group included the addition of 14 new dealerships and an increase in total revenue by over $1 billion.

Diehl Auto Group