Case Study: Allegheny Millwork & Lumber boosts inquiries and site conversions with BAM Advertising

Allegheny Millwork & Lumber boosts site conversions 51% with BAM Advertising

Allegheny Millwork & Lumber, a traditional lumberyard with a home design center, faced the challenge of having a clunky website that failed to serve its professional customer base and did not properly showcase its high-end architectural offerings to homeowners. They partnered with BAM Advertising for a comprehensive website redesign to improve user experience and better reflect the quality of their showroom.

BAM Advertising executed a strategy rooted in extensive research, including a competitive analysis and content audit. They created an elegant, aspirational website with improved functionality and a new logo extension. The solution led to significant measurable improvements, including a 54% increase in contact inquiries, a 42% rise in installation requests, and a 51% higher site conversion rate.

Allegheny Millwork & Lumber