Case Study: Pacer achieves a modern UK and US website experience with Ballyhoo

Pacer increases website users by 4,000 with Ballyhoo

Pacer, a UK and US manufacturer and distributor of electronic components, required a modern website overhaul to replace its outdated and poorly performing sites. Their challenge was to create two distinct variants—one for the UK focused on value-added services and one for the US showcasing their full product portfolio—while improving user experience and content management. The vendor, Ballyhoo, utilized WordPress Multisite to address these needs.

Ballyhoo implemented a user-friendly website and CMS, allowing admins to easily add content. The solution included a responsive design, advanced redirects to preserve SEO, and custom post types to manage the extensive product data. The results were significant, with the redesigned Pacer USA site experiencing an increase of 4,000 users after launch, demonstrating the project's success in improving visibility and navigation.

Pacer