Ballyhoo
60 Case Studies
A Ballyhoo Case Study
Neil Soundy Financial Services, a father-and-son financial advisory team, faced a challenge when their existing website platform, Ballyhoo Refresh, was no longer being supported. They needed to migrate their site to a new platform without losing any functionality, content, or the strong search engine rankings they had built over the years. They enlisted their original vendor, Ballyhoo, to handle the migration to WordPress.
Ballyhoo successfully migrated the entire website to WordPress, ensuring all content and SEO value were preserved through careful URL mapping and redirects. They also implemented WordPress Multisite functionality, allowing the customer to manage multiple services from a single dashboard. The solution provided improved, flexible content management tools and laid the foundation for future SEO growth, all while maintaining the site's security with its existing SSL certificate.