Case Study: Mercia Marine makes boat insurance quotes easier with Ballyhoo website redesign

Mercia Marine drives 66.2% organic traffic in 6 months with Ballyhoo

Mercia Marine, a provider of boat insurance, needed to modernize its outdated website to improve user experience while maintaining its valuable SEO rankings. They partnered with Ballyhoo, who used WordPress to redesign and develop a new site focused on driving online quote requests and customer portal logins.

Ballyhoo created an ocean-themed website with clear calls-to-action, a streamlined navigation structure, and integrated a third-party quoting platform. The new design successfully retained the client's organic search traffic, which accounted for 66.2% of all visits in the first six months after launch. Mercia Marine also engaged Ballyhoo for ongoing support through a Service Level Agreement to ensure maximum uptime.

Mercia Marine