Case Study: Huvo refreshes its e-commerce brand and website with Ballyhoo

Huvo refreshes its e-commerce site with Ballyhoo after a 16-year partnership

Huvo, a UK retailer of fire safety and security products, underwent a full rebrand and needed its e-commerce website updated to reflect its new mature identity. The company engaged its long-term digital partner, Ballyhoo, to implement the new branding—including logos, colors, and illustrations—onto its existing WordPress and WooCommerce platform without the need for a full site redesign.

Ballyhoo created a new custom WordPress theme for Huvo, meticulously applying the new brand guidelines across the entire site. The solution included updating all logos and colors, creating new technical illustrations for product categories, and ensuring all changes met accessibility standards. As a result of this collaboration, Huvo’s website successfully reframed the brand direction while retaining its competitive edge and customer loyalty. Ballyhoo continues to support Huvo with hosting, content creation, and ongoing development through a retainer package.

Huvo