Case Study: Eurofyre boosts ecommerce and discoverability with Ballyhoo

Eurofyre cuts bounce rate by 7.19% with Ballyhoo

Eurofyre, a global manufacturer and supplier of fire safety products, needed to modernize its outdated website and develop a long-term digital strategy. Their challenge was to create an informative online resource while introducing e-commerce functionality. They partnered with vendor Ballyhoo for a comprehensive web development and online marketing solution.

Ballyhoo developed a new custom WordPress website for Eurofyre, which included a custom product display module and autocomplete search. They also implemented a full online marketing strategy encompassing SEO, Google Ads, and content creation. As a result, Eurofyre's website bounce rate decreased by 7.19% and their ad campaigns now achieve an average of 200k impressions per month. Ballyhoo's work established a strong foundation for Eurofyre's continued online growth.

Eurofyre